Since all the Phoenix SEO companies understand the value of building quality links, we thought to share with you the best link building tips in our SEO arsenal.
How to improve link building
Begin with a Backlink Analysis: A lot of businesses skip this step, but if you want to develop an efficient plan to create high quality backlinks, run an analysis first. This will give you the fundamental knowledge of the quality of your current links. It will also give you an understanding of which links should be given priority and which links should be terminated altogether.
Research the content needs: Again, a lot of business websites do not pay much attention to this important step. Doing a thorough research to find out the content needs of your target customers is crucial. No matter how great a piece of content is, if it’s not targeted to the right audience, it won’t receive any attention.
So, figure out your target audience and what their problems are, and then use that knowledge to create content that addresses those problems. The research takes some time and effort, but it ensures that every piece of your content is relevant to the needs and wants of your audience, thus improving the engagement.
Don’t be a Yes Man: Take the time to connect with your targets because real relationships always pay off. Showing people that you care about them and genuinely want to help them will build long lasting relationships – relationships that will prove fruitful in the future!
Again, it takes some research to build valuable connections but the time and efforts you put into it will be more rewarding than you can ever imagine.
Don’t be an i-me-i: Instead of just promoting yourself whenever the opportunity arises, promote other people too. This technique has shown some fantastic results.
One, your audience will have more respect for your brand as they will realize that you are not all about selfish-self-promotion only. Second, other people will love to build relationships with you and help promote your brand since they know you will return favor.
Be selective: That being said, you don’t have to jump on every link building opportunity you see. Be exclusive and a bit selective in choosing the right links. This makes your links and other endorsements much more powerful.
In determining which opportunity to take and which to avoid, consider the long term benefits and time obligations. Don’t say yes to every link building prospects just because you can.
Create quality content: This should be obvious. Instead of producing content in bulk hoping it will be great for your SEO, focus on creating quality content. Relentlessly churning out content just because you need content to build links is a huge (HUGE!) waste of time, and energy.
If your content is well-researched and provides valuable information, it will organically improve your SEO by getting you quality links.
A consistent process: Link building takes consistent efforts. You can’t expect the results to stay the same if you “go on a break” for, say, a month. Sure, accidents happen and you can get back to where you left off but you will need to put in the extra time – what we also call recovery time.
That’s why it’s better to focus on consistent efforts; no matter how small the step is, keep at it. This is the secret behind some of the most successful marketing campaigns of all time.
Find your sweet spot: Each business caters to a different audience that demands different content, and you need to remember this when trying to promote your content. There are various platforms where you can engage with your audience but you can’t expect the same level of engagement from every platform.
You need to determine factors like, the perfect topics for content, the perfect timing to post the content, best social media platforms for promotion, etc. This takes some time and testing but once you find that sweet spot, your promotion efforts will be more successful than ever.
So, keep these tips in mind while building quality links. Soon you will notice that your SEO strategy results are improving because these small hacks can give you a big advantage over your competition.