It takes hard work to keep your website’s incoming backlinks growing as months and years pass. So what happens when you suddenly spot these links dropping? Let this Phoenix SEO company show you show to get them back.
The first thing to do would be to identify the missing backlinks. Before we go ahead, let me be frank. If you don’t have access to existing historical data, or you simply don’t have the budget, it will be really tough to detect your missing backlinks.
Why? Well, because there are 2 ways you can determine which links are missing.
One, where you can do it yourself with the help of your site’s existing historical data; it takes weeks of crawling your backlinks with tools like SEMRush to gather that data. If you have been careful enough to run consistent crawls to analyze the differences, you’re in luck.
Second, where you use a link analyzer tool like Majestic SEO. If you don’t have historical data, then using a link analyzing tool is the best way to find the links you have lost. When you can determine where the links were coming from, it’s easy to check the source and figure out what went wrong.
Here are some of the most common reasons why your backlinks went AWOL.
Low Quality Links: This is the biggest cause of links disappearing. When your links are low quality to begin with, they come with what you may call an expiry date. It’s natural. Low quality links WILL expire sooner or later.
What are the low quality links?
- Links you purchased from a PBN
- Links copied by people who also copied your content
- Spammy links added by people to intentionally harm your SEO (it’s called SEO bombing)
- Links from sites that Google has de-listed, or declared Spam
The Website Doing the Linking No Longer Exists: This happens more often than you realize. With an ever-growing internet, sometimes some websites just fail to keep up and simply expire or disappear.
Ever seen the 404 error? -“404. Oops! That page can’t be found.” That’s what we are talking about.
You Changed Your URL Structure: Sometimes the disappearance of your backlinks could be blamed on you too.
Did you change the URL structure recently? No matter how minor was the change; it’s enough to break a few links. In some cases, when you run a link audit (to find the missing/broken links), you will see that the links still exist even though you’ve lost them. If you use a plugin like Broken Link Checker, you can decide what you want to do: replace the broken links (if possible), or simply remove them.
It is important to keep in mind that when you decide to change your URL structure, implement the “301 redirects”. That will save you a whole lot of headache and all your links.
You Disavowed a Link: Okay, don’t be embarrassed now, but one reason could be that your negligence was responsible for the disappearance of your links. When did you last run a link audit?
It’s totally understandable if you identified a bunch of low-quality backlinks and asked Google to disavow them in order to protect your website. Now imagine this: you hired someone to do that link audit for you six months ago, and they improved your search ranking by disavowing the bad links. Now when you decide to do a link audit yourself, you suddenly see that some links are missing. So, instead of panicking, ask yourself or your marketing team if anyone ran a link audit.
To conclude, you can always make up for the missing links by focusing on getting more links. One way to do that is adding quality content (e-books, reports, guides, etc.) on your website. Remember, every blog post you publish is a chance for people to share that post and link to your website! S
So, say you 5,000 pieces of content. Even if each post only gets one external link, you get 5,000 quality links. That’s a lot.