Your blog is a wonderful platform to engage with your potential customers and even like-minded individuals. Being a top Phoenix SEO company, let us tell you a thing or two about creating effective SEO strategies for your website’s blog.
Generally, your blog is the representation of your business/ brand. If your goal is to establish yourself as a thought leader in your industry, you should focus on creating and publishing new, useful content consistently. This way, visitors know that you offer value, and that helps you climb higher in the search results.
Here are some of the best practices for your blog that make you a reliable leader in the industry:
Tell them about your business
Are you one of the Fortune 500 companies? No? Well, then chances are most of the people have no idea what is your business and what does it offer. This is where a company blog comes in. There is no better platform to introduce your business to the world. Use this blog to tell them about your services and products. Tell them your story; how you are different from the other businesses.
What you should NOT do is hit them with a sales pitch. Do not use your company blog to try to sell your stuff. That just sounds way too spammy and people hate that. Instead, provide them valuable information via your blog posts. Offer them informative content that helps them get what they’re looking for.
This leaves a lasting impression on the visitors and they start to associate your business with knowledgeable leadership in the market. Talk about easiest way to generate brand loyalty!
Show them your personal side
Sometimes, businesses and companies can come across as faceless, corporate giants. A company blog is an excellent way of connecting with people on a personal front, and letting them know that you are only human. Do not shy away from adding a touch of your personality – humor, sarcasm, etc. – in your blog posts, as that makes your business seem more approachable.
Show them your expertise
If you are running a business, chances are you’ve a great deal of knowledge and expertise in that specific field. Use your blog to share that expertise with the visitors and potential clients. This is a great way to demonstrate your knowledge about the business, and generate confidence in the visitors as to your capabilities, which in turn, helps them convert!
What does the reader want?
You know what makes the marketing campaigns successful? They are focused on the clients and their needs. Take this approach while creating the content for your blog. Test which blog posts appeal to your customer base, and which don’t. Keep a track of the articles that have generated the most click-throughs.
It is possible that you may find that most of your readers and blog visitors belong to a certain ‘subculture’. Use this knowledge to craft content that will be conceived useful by this set of people. But don’t be afraid of testing new topics and categories to talk about!