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This is Why Your Site Bounce Rate is High (and How to Fix It)

If a growing number of users are abandoning your website like a sinking ship, take some words of advice from your Top Phoenix SEO Agency, NEXTFLY!

Bounce rate is the percentage of visitors who navigate away from a website after viewing only one page. It can be an indication of your audience not finding what they need on your site.

Here are a few factors that contribute to high bounce rates.

Navigation and Usability

Your website exists to address your viewer’s needs. A cluttered site doesn’t enable your viewers to find the information they want, giving them no reason to stay. Your website should always comply with web usability standards.

It’s best to stick to the conventions when it comes to placing certain elements on your website, because that is where your audience expects them. Also, use whitespace to let your design breathe. The most important thing to remember is users should be able to determine what you do and what you offer within a few seconds of reaching any page on your site.

Pop-Ups

We’re all annoyed by those pesky pop-ups that appear immediately after you open a page and are just impossible to close. If you ask your viewers to give out their contact information and commit to your website even before giving them a chance to interact with your page and decide if they like it will surely drive them away.

You should always test whether pop ups are working up your conversions or not. If they are, consider delaying the pop-up them so people can see the site first. A well-timed pop-up can increase conversions, getting more people to sign up for your mailing list.

Mobile Optimization

Today more people use smartphones to surf the internet than any other device. If your website is not compatible with smaller devices, you are potentially losing out on more than 50% of the market. This means that your site needs a mobile interface that works right away.

If the growing numbers of mobile device users are having a poor experience of your site, then they probably won’t come back again unless specifically recommended to. This might lead to permanently harming your relationship with a segment of the market.

Keep the above mentioned points can help you keep a check on the higher than average bounce rate issue. Keep in mind that your audience visits your website in search of outcomes and always give it to them.

Load Time

48% of users will abandon your page if it takes more than 3 seconds to load. If, in the age of instant gratification, people don’t get the information they need straight away then they’ll go somewhere with a faster, more streamlined experience.

This is such an important factor now that page speed is a variable that Google is now using in its ranking algorithm. The more images, scripts and multimedia you add to your site, the longer it takes to load. You can check the report on site speed metrics within your analytics program to see if speed is an issue with your viewers.

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